Everyone has junk they need to dispose of. But some don't have the time, the physical ability or the transportation to do it. And some might not even realize that junk hauling businesses such as yours exist. As a Go Junk franchise owner, you need to find a way to reach them.
Community advertising and networking
Entrepreneurs wanting to promote their Go Junk franchise should always start close to home.
Post yard signs and postcards in your area: on street corners, telephone poles and bulletin boards. These attract a lot of business. You should also leave signs at the sites of your junk hauling jobs. That way, your customers can give glowing reviews of your work to their neighbors.
A refrigerator magnet is an effective and long-lasting advertising tool. A customer may ignore it for months, but when the need arises, they will rush to the fridge and call you first. The magnet itself is a useful tool, so customers likely will keep it around, and it is easy to find when it's needed.
Another suggestion is offering free or discounted junk hauling job to local real estate agencies. Build relationships with businesses that are in a position to give referrals on a regular basis.
And don't forget to use your existing resources to advertise. The biggest and best example of this is your truck or van. With your Go Junk logo on the side, you are a traveling billboard. When you're not driving, park your vehicle in plain sight of heavy-traffic areas.
Professional appearance counts
A professional appearance and demeanor goes a long way in terms of repeat business and referrals. In service industries such as this, the small things make big impressions. Just because you don't have a storefront doesn't mean you should dress or act any less professionally.
When you arrive at a junk hauling job wearing a Go Junk T-shirt, you look like a professional who takes pride in your job and your appearance. The visual representation also will help customers and potential customers remember you.
When you arrive at your customer's home, present your Go Junk business card. Your customer trusts you enough to invite you to his or her home and therefore deserves the sense of security that a simple card provides. Business cards are also handy when a passerby inquires about your junk hauling services or wants to pass them along to someone else.
Market your business effectively and efficiently
Effective marketing is more than just placing your materials at the local tag office or a friend's business. Consider distributing professional Go Junk color brochures door-to-door in residential neighborhoods. Saturate your area-send materials to storage units, real estate agents, neighborhood associations, and mailing and packaging businesses.
Also consider creating news releases and submitting them to various agencies. Each new release should target a different aspect of your junk hauling business or tie into current events, such as a new city cleanup ordinance. You never know when one of your releases will generate interest for a media story.
Classified and Internet advertising
An ongoing classified ad in your local newspaper or on its Web site is an excellent way to establish your junk hauling business. Even locally run TV commercials are within your scope of possible advertising tools.
A one-time ad or a splashy campaign can be effective; however, because of the short time frame, it may not reach your intended audience or your prospects might not need your service at that particular time. However, a small, inexpensive ad that runs continuously for six months to a year will subtly permeate your market.
Go Junk provides a complete marketing tool kit, including resources mentioned above, as well as customized consulting to help you attract customers and get your junk hauling business off and running.
About the Author
David McDermott is the president of the Go Junk junk hauling franchise. To get your new junk hauling business on the right track, you can call him at 1-877-GO-JUNK or visit Go Junk online at [http://www.18774gojunk.com ]http://www.18774gojunk.com. Visit the Go Junk Web site for more information on advertising and marketing opportunities.
A small handful of "in-the-know" business owners are
watching their Yellow Pages Advertising response EXPLODE - to the tune of
300%... 500%... and more in a single year. They're putting their competition to
shame winning one new customer after another.
What do they know, that YOU don't?
Showing posts with label junk hauling business. Show all posts
Showing posts with label junk hauling business. Show all posts
Avoid the Common Pitfalls of Running a Go Junk Franchise
All great success includes some risk, and owning a business certainly has its share. So before you open the doors to your new Go Junk business franchise, educate yourself on the possible hurdles you might face and takes steps now to divert any unnecessary risk. By outlining potential problems up front, you may be able to avoid them altogether.
Go Junk educates its franchise owners in hopes of guaranteeing success with minimal complications. We can advise you on what pitfalls to avoid when starting your junk hauling business. We go to great lengths to educate our franchise partners, and there are some things you absolutely need to know up front when you get into the junk hauling and recycling business.
Make your money. Period.
What's the first thing to avoid when running a junk hauling business? Simply put: working for free. You're in business to make money. And while you might consider a free or discounted junk hauling job on occasion, maybe as a favor or as a reward for a repeat customer, don't make it a habit. The only way you should pick junk up for free is if it's a Mercedes-Benz.
Assess the job's value - financial and nonfinancial - and do what's best for your business. Consider high gasoline prices, time constraints and other factors in your decision.
Don't get addicted to the junk
One man's trash is another man's treasure, right? Just make sure you don't create a pile of "treasure" that you can't maintain. You're in the junk hauling business to dispose of items, not hoard them. So be selective in what you choose to keep, if anything.
Keep from cluttering up your drop-off center. You want to get your hands off the junk and turn it as quickly as possible. Setting up a flea market can be advantageous, but it's a lot of work and is profitable only in certain situations. If you can't find a cost-effective way to get rid of the junk, you must dispose of it.
Use marketing tools and Web support
If you're not willing to market, you're going to lose. Take the time up front to work with Go Junk to establish a marketing plan for your junk hauling business. And enlist Web marketing tools to boost your online presence.
You need to use marketing, even if it means taking your truck to an intersection and waving at people. People respond to human beings. We've even hired people to play the trumpet on top of our trucks before. The point is to get their attention.
Talk to your customers
For every junk hauling job, ask your customers how they heard about you. Find out how they found you. Your newspaper ads? On the Internet? Through a friend? This is one of your most valuable ways of determining how your name gets out to potential junk hauling clients.
By clearing these hurdles, you're well on your way to running a successful franchise.
About the Author
David McDermott is the president of the Go Junk junk hauling franchise. To get your new junk hauling business on the right track, call him at 1-877-4GO-JUNK or visit Go Junk online at [http://www.18774gojunk.com]http://www.18774gojunk.com.
Go Junk educates its franchise owners in hopes of guaranteeing success with minimal complications. We can advise you on what pitfalls to avoid when starting your junk hauling business. We go to great lengths to educate our franchise partners, and there are some things you absolutely need to know up front when you get into the junk hauling and recycling business.
Make your money. Period.
What's the first thing to avoid when running a junk hauling business? Simply put: working for free. You're in business to make money. And while you might consider a free or discounted junk hauling job on occasion, maybe as a favor or as a reward for a repeat customer, don't make it a habit. The only way you should pick junk up for free is if it's a Mercedes-Benz.
Assess the job's value - financial and nonfinancial - and do what's best for your business. Consider high gasoline prices, time constraints and other factors in your decision.
Don't get addicted to the junk
One man's trash is another man's treasure, right? Just make sure you don't create a pile of "treasure" that you can't maintain. You're in the junk hauling business to dispose of items, not hoard them. So be selective in what you choose to keep, if anything.
Keep from cluttering up your drop-off center. You want to get your hands off the junk and turn it as quickly as possible. Setting up a flea market can be advantageous, but it's a lot of work and is profitable only in certain situations. If you can't find a cost-effective way to get rid of the junk, you must dispose of it.
Use marketing tools and Web support
If you're not willing to market, you're going to lose. Take the time up front to work with Go Junk to establish a marketing plan for your junk hauling business. And enlist Web marketing tools to boost your online presence.
You need to use marketing, even if it means taking your truck to an intersection and waving at people. People respond to human beings. We've even hired people to play the trumpet on top of our trucks before. The point is to get their attention.
Talk to your customers
For every junk hauling job, ask your customers how they heard about you. Find out how they found you. Your newspaper ads? On the Internet? Through a friend? This is one of your most valuable ways of determining how your name gets out to potential junk hauling clients.
By clearing these hurdles, you're well on your way to running a successful franchise.
About the Author
David McDermott is the president of the Go Junk junk hauling franchise. To get your new junk hauling business on the right track, call him at 1-877-4GO-JUNK or visit Go Junk online at [http://www.18774gojunk.com]http://www.18774gojunk.com.
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